WHITE PLAINS, N.Y., Oct. 7 /PRNewswire/ -- Continuing the momentum of its successful "Live young™" campaign, evian Natural Spring Water is proud to announce its sponsorship of the 2009 Food Network New York City Wine & Food Festival (October 8-11, 2009). evian will feature its new glass range of products, including evian Natural Spring Water and Badoit Sparkling Natural Mineral Water, at several prominent festival events.
"The evian brand is a natural partner with premium event experiences, such as the New York City Wine & Food Festival, that promote optimism," said Jerome Goure, vice president of marketing for Danone Waters of America, Inc., the exclusive importer and marketer of evian and Badoit in North America. "This year evian is particularly proud to give urbane foodies the opportunity to view the new glass range of products, France's number one fine dining pair. This is a unique opportunity for Festival attendees to also explore the 'Live young™' message, the ultimate expression of evian brand values, including origin, health and youth."
evian will infuse its "Live young™" energy into select festival events through playful branded collateral and high-end displays of the new glass range of products. Specifically at SWEET, Grand Tasting and Chelsea Market After Dark, the brand will offer attendees complimentary evian product samples, and a refreshing mist from evian® Brumisateur® facial sprays, while supplies last.
For more information about the "Live young™" campaign or the new glass range of products, visit www.evian.com.
About evian® Natural Spring Water
Bottled since 1826, evian Natural Spring Water is the world's #1 brand of premium natural spring water. Every drop of evian takes more than 15 years to filter through mineral rich glacial sands in the pristine French Alps. Bottled at the source in a state of the art facility, evian comes from the Cachat Spring located on the Southern shore of Lake Geneva, in the town of Evian-les-Bains. evian provides a uniquely balanced mineral composition and subtle flavor as a product of its unhurried journey.
evian first entered the U.S. market in 1978, where it was served in the finest bars and restaurants in distinctive glass bottles, and is now accepted as a premium natural spring water for those, including many of the entertainment industry's elite, who like to treat themselves to the very best.
More information can be found on www.evian.com/us, and www.shopevian.com
About Badoit® Sparkling Natural Mineral Water
Discovered in 1778 in St. Galmier, France, Badoit Sparkling Natural Mineral Water comes from an underground, well-protected source and has a unique mineral composition, fine bubbles and subtle taste. Badoit is an ideal accompaniment to a premium restaurant experience. Badoit is the #1 sparkling water in France in fine dining, recommended by famous chefs and now available in limited geographies worldwide beginning July 2009.
Today, evian Natural Spring Water and Badoit Sparkling Natural Mineral Water are brands of Danone, a global leader in the food industry and a leading producer of packaged water, dairy, infant nutrition and medical nutrition products. The mission of Danone is to bring health through food to as many people as possible.
SOURCE evian® Natural Spring Water
SOURCE: evian® Natural Spring Water
Web site: http://www.evian.com/
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